![]() ![]() ![]() New Hot Wheels® models and castings enhance collectability.Ĭar enthusiasts will find a brilliant selection of vehicles known around the world to add to their collections. Kids ages 3 and up and collectors will love the realistic detail and the fantastic features of both new and retro vehicles for either play or display. This premium assortment features a variety of special categories and themes that appeal to kids and collectors alike. The Hot Wheels® Car Culture™ Circuit Legend™ line features awesome 1:64 scale vehicles with realistic castings and authentic decos. Car enthusiasts will find these a must-have! Each sold separately, subject to availability. Each model highlights the realistic castings, awesome decos and signature wheels of the Hot Wheels® brand that kids and collectors enjoy. "One of the reasons why I think Mattel is so successful is, you know, there are 330 million Americans, probably every adult, every kid that you know, has played with the Hot Wheel at one time, because they're so affordable.The Hot Wheels® Car Culture™ Circuit Legend™ collection features a premium assortment of Hot Wheels® 1:64 scale vehicles that collectors and Hot Wheels® newcomers will love. "You're gonna buy a Hot Wheel for what, $1.29 today, or whatever the average number is? It's pocket change," Pascal said. That so many of those billions have been sold to parents looking for an affordable toy for their child says a lot about the brand, said Pascal, the collector. Today, more than 16 Hot Wheels cars are sold per second across the globe and more than 6 billion have been produced to date, the company said. "And as new parents get back into the brand for their kids, it can sometimes rekindle the joy they had for the brand as a child." "We like to say that everyone's first car is a Hot Wheels," Wu said. While Hot Wheels has fully embraced the nostalgic adult demographic, the production of high-quality, $1 cars, remains at the heart of the company's mission, Wu said. Ted Wu, Mattel's vice president of design for Hot Wheels, has been with the company since 2003. ![]() So we did a die-cast version of it for Gucci's 100th anniversary." This was a literal Cadillac that Gucci did back in 1972. "Someone stole my Gucci car, oh no," Wu said, laughing, unable to find the $120 car on the shelves behind him. Free shipping on many items Browse your favorite brands affordable prices. ![]() Wu, Mattel's vice president of design for Hot Wheels, swiveled the chair in his Los Angeles home office in November to show off a collaboration the company did on a Gucci collectible. Get the best deals on vintage hot wheels set when you shop the largest online selection at. It's been nearly 55 years since Handler cooked up the idea for Hot Wheels and Ted Wu is helping to keep things pretty radical at the company. "Mostly Shell gas stations, but also private gas stations wanted to get in the game." Turning a children's toy into a serious business "There were a lot of gas stations in the 1970s where if you filled your car up with 8 gallons of gas, you got either a free Hot Wheels or you got one for 69 cents, but most of them gave it to you for free," Pascal said. Those prices, combined with promotions at gas stations, were crucial in the early success of Hot Wheels, Pascal said. An early Hot Wheels advertisement featuring some of its original cars. ![]()
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